Early on when the Blogosphere was in its infancy, Twitter was just taking off. Twitter was founded in 2006. Within one or two years of its launch, statistics suggested that Twitter would not take hold with the general populace. The site received many user signups, but many of these users did not come back to tweet.
Today, at age seven, Twitter has more than 200 million users worldwide. 400 million tweets are sent daily. Needless to say, Twitter is here to stay.
Image Source: Mashable
Competition
Twitter’s mainstay is in its brevity. Ideas expressed as short as possible is most suitable for mobile devices. The longevity of ideas posted is exceedingly brief, but when there is an idea, there can be a trend. When something is trending, that originally expressed idea is heard.
Competitors, namely Google, through Google+, and Facebook, through eventual hash-tag adoption, are vying to one-up Twitter. From personal experience, Twitter’s clickthrough-to-post of content is the highest. External links posted on Facebook or Google have almost zero click-throughs.
IPO
Twitter may IPO – trade as a public company – later this year or in 2014. Let’s hope that the company does not lose sight of its strengths (as measured by share price performance), in the same way Groupon, Zynga, and Facebook did.
